Indeed, real estate has evolved as an online product over the years. Most importantly, it is not a new phenomenon. The World Wide Web has played a significant part in expanding and sustaining the market. To put in simple words, the worldwide Covid-19 outbreak acted as a catalyst to speed up the process. In this blog, we will be looking at real estate as an online product.
Without a doubt, real estate online portals make it effortless for buyers to view, rate and evaluate property. Most importantly, you can do all this without visiting the actual site. To put in simple words, gone are the days when buying a home was synonymous with visiting the builder’s office, visiting property site etc. However, with the advent of the internet things can now be done from the comfort of your couch in just few mouse clicks.
Real estate as an online product: Jump-start your digital marketing strategy
- Develop an Email Campaign
- Create a Social Media Marketing Strategy
- Create a User-Friendly Website
- Pay-Per-Click Advertising
- Create and Post Valuable Blog Content
- Host Virtual Tours
Indeed, social media an online platform was one of the first game changes for realtors. To put in simple words, it helped professionals seeking ways to get noticed online. Besides, buyers lack in time to visit multiple sites and decide.
In particular, today more than 80% of real estate professionals are using online platforms. Undeniably, digital marketing approach can have a much greater impact than conventional marketing schemes.
Real estate as an online product
1. Business intelligence and increase in data volumes
- In particular, successful app development is necessary
- Data tends to grow exponentially
- Furthermore, business intelligence derived from big data is one of the major real estate digital trends in India.
- Most importantly, the process of interaction between property owners, agents, and customers in the app becomes easy
2. Virtual and augmented reality
- Advanced remote property viewing with virtual tours
- Increased efficiency of property marketing
- Ease of access via mobile apps and web apps
- An opportunity for customers to win time and explore a property in detail
- A potential to cover multiple stages of sales, buying, and even decorating processes
3. Artificial intelligence algorithms assistance
Firstly, recommendations
- AI can increase the relevance of recommendations
- Furthermore, AI-based algorithms are capable of personalizing recommendations according to the customers’ needs
Second, property management
- Proper tracking of property and rental listings, buyer and tenant application, and maintenance requests, etc.
- Besides, monitors vital metrics
- Predicts long term trends, crime rates, property prices, possible blunders and more.
Lastly, data analysis
- It is a major plus point of AI assistance
- Data analysis depends on ML which is associated with Big data
- Big data analytics help in collecting and using detailed information about household appliances and real estate items
4. Real estate as an online product: Digital housing societies and sharing economy
To begin with, the sharing economy has come into sight as a trend digital in real estate because of the ongoing housing crisis Besides, internet-based platforms in housing sectors and real estate are in high demand. This is because they are providing people with the searched-for sharing economy benefits. Furthermore, cutting down expenses and belonging to a housing society are both equally important
5. Smart houses are the future of the real estate business
- Indeed, smart houses are the newest trend in the real estate sector
- In smart houses, sensor-equipped devices gather, analyse and make use of digital data
- Most importantly, assures effective use of data
- IoT is an emerging digital trend
- Smart houses include automatic light control or smart thermostats
- The quality of the hundreds of sensors connected to the platforms contributes to the enriched tenants’ and residents’ experiences
6. Real estate as an online product: Localization and geo-location
Geo-location can help realtors focus on this market demand Helps to pinpoint the physical location of the chosen property Supports in obtaining property data, county maps, topography, flood zone maps, soils to assess the land value In short, there are a number of ways to increase online sales. You just need to have an idea of the proven methods. Indeed it is needed to become a strong brand and make people trust your existence. Let’s discuss:
Ways to boost sales through digital marketing
- Developing an email campaign
- Creating user-friendly websites
- Pay per click advertising
- Creating and posting valuable blog content
- Hosting virtual tours
- Creating a social media marketing strategy
- Hosting a webinar
- Spend time in SEO
Wrapping up
To put in simple words, real estate as an online product is not a new model. However, it is only during COVID-19 that the sector picked the online platform. Undeniably, with the virus taking over the entire world, digital real estate may just become the new normal. However, we need to keep in mind that the evolution of real estate as an online product comes with its own set of advantages. Hope you all find the write up helpful!
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